add_action('wp_footer', function () { echo ''; }, 99); add_action('wp_footer', function () { echo ''; }, 99); real estate broker | Brendan Bush | New Mexico Licensed Associate Real Estate Broker https://realestate.brendanbush.com Mon, 13 Oct 2025 14:14:55 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 Santa Fe Properties becomes Corcoran Plaza Properties https://realestate.brendanbush.com/santa-fe-properties-becomes-corcoran-plaza-properties/ Mon, 13 Oct 2025 14:14:54 +0000 https://realestate.brendanbush.com/?p=44665 Corcoran Group LLC today announced its continued domestic affiliate expansion with the launch of Corcoran Plaza Properties, the brand’s first in New Mexico. Based in Santa Fe and led by Broker/Owner and CEO Rob Thorwald, the firm will serve clients across the city and surrounding areas up to the Colorado border. The announcement, made by […]

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Corcoran Group LLC today announced its continued domestic affiliate expansion with the launch of Corcoran Plaza Properties, the brand’s first in New Mexico. Based in Santa Fe and led by Broker/Owner and CEO Rob Thorwald, the firm will serve clients across the city and surrounding areas up to the Colorado border. The announcement, made by Pamela Liebman, President and CEO of The Corcoran Group, underscores the brand’s commitment to high-end markets and its strategic growth, particularly across the Southwest.

Illustration of an artist painting outdoors near a historic church, with a cyclist riding by, mountains in the background, colorful trees, and a Canyon Road sign adorned with red chile ristras in the foreground.

“Santa Fe is a premium example of refined living, where centuries-old heritage meets contemporary luxury,” said Liebman. “Establishing Corcoran Plaza Properties in this market is a strategic milestone for our brand. The city’s allure, its architectural elegance, cultural diversity, and breathtaking natural surroundings have long attracted discerning buyers seeking more than just a home. Rob Thorwald and his team embody the depth of local expertise and elevated service that defines Corcoran, making them the perfect stewards of our brand in this exceptional market.”

Founded in 1986 by Edward W. “Wally” Sargent, Santa Fe Properties has long been a top-performing and highly respected brokerage in the region. Now operating as Corcoran Plaza Properties, the firm has grown to include more than 65 experienced agents, as well as dedicated and skilled support staff. In 2024, the company represented the sellers in the highest-priced home sale of the year, further cementing its reputation and skillset in the market’s luxury segment.

“Santa Fe is a wonderful place with a unique blend of cultures, arts, and the outdoors,” said Thorwald. “It’s a combination that has always drawn people here, and we’re looking forward to continuing to provide top-tier real estate services to our clients, now in affiliation with the excellence and prestige that the Corcoran® brand embodies.”

Thorwald, who discovered the draw of Santa Fe in 1982 and moved to the area over a decade ago, holds a professional background in management consulting and business strategy. His leadership of Corcoran Plaza Properties marks a new chapter for the company, focused on operational efficiency, strategic agent growth, and driving market share in a truly competitive luxury landscape. Corcoran Plaza Properties will continue to serve clients interested in buying, selling, and investing throughout Santa Fe’s key neighborhoods including Downtown/Eastside, Las Campanas, Monte Sereno, Eldorado, and the Foothills, with a focus on high-end residential properties, farms, ranches, and select commercial listings. The firm will continue to be based and operate out of their existing offices located in downtown Santa Fe.

Santa Fe’s real estate market is characterized by high-value transactions, with the average sale price for homes within the most desirable areas easily surpassing the million-dollar mark. The city’s buyer demographic is predominantly domestic yet evolving, with an uptick in international interest. As a luxury resort destination, there is strong demand from second-home buyers and investors, particularly from markets such as Texas, California, Colorado, Washington D.C., and the Tri-State area.

“Santa Fe’s unique blend of culture and natural beauty makes it one of the most compelling luxury markets in the country,” said Stephanie Anton, President of Corcoran Affiliates. “Rob’s leadership and the office’s deep local roots align perfectly with the Corcoran brand’s values. We’re excited to help them elevate their business and support them in bringing our brand to life in New Mexico.”

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How to select the right real estate broker to represent you https://realestate.brendanbush.com/how-to-select-the-right-real-estate-broker-to-represent-you/ https://realestate.brendanbush.com/how-to-select-the-right-real-estate-broker-to-represent-you/#respond Thu, 05 Dec 2024 17:01:55 +0000 https://realestate.brendanbush.com/?p=44201 Whether you’re looking to buy or sell a home, choosing the right real estate broker can make all the difference. When selecting a broker, focus on their ability to understand and prioritize your needs and goals. A great broker takes the time to truly listen, asking thoughtful questions about what you’re looking for in a […]

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Whether you’re looking to buy or sell a home, choosing the right real estate broker can make all the difference. When selecting a broker, focus on their ability to understand and prioritize your needs and goals. A great broker takes the time to truly listen, asking thoughtful questions about what you’re looking for in a property or your objectives when selling. They should demonstrate a genuine interest in your preferences and tailor their approach to align with your vision. Personalized service is key; it ensures the broker isn’t just pushing properties or strategies that benefit them but instead is working collaboratively to achieve your desired outcome.

Another important factor is the broker’s ability to navigate the complexities of real estate transactions. Real estate involves more than just showing houses or listing properties—it requires a keen understanding of market trends, legal requirements, and negotiation strategies. Look for a broker who can provide insights into the local market, identify opportunities, and confidently manage challenges. Their ability to explain complex terms or processes in simple language can make the journey less stressful and more empowering for you.

Communication is critical in choosing the right broker. This extends beyond returning calls or emails promptly—it’s about keeping you informed every step of the way. Whether discussing offers, changes in the market, or next steps, your broker should make you feel like a priority. Strong communicators are adept at working with other parties in the transaction, ensuring a seamless experience for all involved. This skill can be especially important during negotiations, where clear and strategic communication often leads to favorable results.

Lastly, assess their problem-solving skills. A broker’s ability to think on their feet and provide creative solutions to challenges—whether it’s resolving inspection issues or finding ways to make your offer stand out—demonstrates their expertise and dedication. A broker who views challenges as opportunities to excel will likely be a partner you can trust to deliver exceptional results.

Ready to take the next step? Contact me today to see if I’m the right fit for your real estate needs.

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