Corcoran Group LLC today announced its continued domestic affiliate expansion with the launch of Corcoran Plaza Properties, the brand’s first in New Mexico. Based in Santa Fe and led by Broker/Owner and CEO Rob Thorwald, the firm will serve clients across the city and surrounding areas up to the Colorado border. The announcement, made by Pamela Liebman, President and CEO of The Corcoran Group, underscores the brand’s commitment to high-end markets and its strategic growth, particularly across the Southwest.
“Santa Fe is a premium example of refined living, where centuries-old heritage meets contemporary luxury,” said Liebman. “Establishing Corcoran Plaza Properties in this market is a strategic milestone for our brand. The city’s allure, its architectural elegance, cultural diversity, and breathtaking natural surroundings have long attracted discerning buyers seeking more than just a home. Rob Thorwald and his team embody the depth of local expertise and elevated service that defines Corcoran, making them the perfect stewards of our brand in this exceptional market.”
Founded in 1986 by Edward W. “Wally” Sargent, Santa Fe Properties has long been a top-performing and highly respected brokerage in the region. Now operating as Corcoran Plaza Properties, the firm has grown to include more than 65 experienced agents, as well as dedicated and skilled support staff. In 2024, the company represented the sellers in the highest-priced home sale of the year, further cementing its reputation and skillset in the market’s luxury segment.
“Santa Fe is a wonderful place with a unique blend of cultures, arts, and the outdoors,” said Thorwald. “It’s a combination that has always drawn people here, and we’re looking forward to continuing to provide top-tier real estate services to our clients, now in affiliation with the excellence and prestige that the Corcoran® brand embodies.”
Thorwald, who discovered the draw of Santa Fe in 1982 and moved to the area over a decade ago, holds a professional background in management consulting and business strategy. His leadership of Corcoran Plaza Properties marks a new chapter for the company, focused on operational efficiency, strategic agent growth, and driving market share in a truly competitive luxury landscape. Corcoran Plaza Properties will continue to serve clients interested in buying, selling, and investing throughout Santa Fe’s key neighborhoods including Downtown/Eastside, Las Campanas, Monte Sereno, Eldorado, and the Foothills, with a focus on high-end residential properties, farms, ranches, and select commercial listings. The firm will continue to be based and operate out of their existing offices located in downtown Santa Fe.
Santa Fe’s real estate market is characterized by high-value transactions, with the average sale price for homes within the most desirable areas easily surpassing the million-dollar mark. The city’s buyer demographic is predominantly domestic yet evolving, with an uptick in international interest. As a luxury resort destination, there is strong demand from second-home buyers and investors, particularly from markets such as Texas, California, Colorado, Washington D.C., and the Tri-State area.
“Santa Fe’s unique blend of culture and natural beauty makes it one of the most compelling luxury markets in the country,” said Stephanie Anton, President of Corcoran Affiliates. “Rob’s leadership and the office’s deep local roots align perfectly with the Corcoran brand’s values. We’re excited to help them elevate their business and support them in bringing our brand to life in New Mexico.”
